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Privacy & Safety

1. The good stuff

We will only use your data to up your experience.

2. Locked down

We’ll protect your data like it’s our own.

3. Straight talking

We’ll always talk your language and have your back – no nonsense, no surprises.

4. No spam

You decide what and how you hear from us.

5. Just the essentials

Your info won’t just hang about – if we don’t need it, we’ll delete it.



AFTERGLOW THE LABEL are incorporated in England carrying on business as suppliers of ladies fashion and are committed to protecting any data that is collect concerning you.  By using our services you agree to the use of the data that we collect in accordance with this Privacy Policy.



For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation.

Bows Boutiques is the data controller of the personal information we hold about you. By using our services, you agree to the use of the data that we collect in accordance with this Privacy Policy. All personal information is kept on a secure server.



We collect the minimum amount of information about you that is commensurate with providing you with a satisfactory service.  This Policy indicates the type of processes that may result in data being collected about you.  Your use of this website gives us the right to collect that information.



We may collect any or all of the information that you give us depending on the type of transaction you enter into. This may include the following –

• When you purchase from us at we ask for, and collect, personal information such as including your name, address, telephone number, date of birth and email address and items ordered.

• If you set up an online account with us, we will also store your password.

• If you sign up to receive our email newsletter, we will request and store your email address.

• AFTERGLOW THE LABEL and third-party providers of advertisements may also collect information regarding your visit to This may include where you are geographically, how you were referred to us (e.g. search engines or email marketing), your browser and device type, the pages you viewed, the duration of your visit and any search terms used. This information may be collected even if you do not register an account with us.

• Other information that may be needed from time to time to process a request may also be collected as indicated on the website.

• Data in relation to credit card payments is processed by Worldpay on a secure website linked to ours and they have their own privacy policy.



We use the information collected primarily to make your shopping experience as fun and easy as possible. We may use your information in the following ways –

• From time to time we may want you to know about special offers and promotions we’re running, so we may use your registered information to send marketing messages via mobile phone or e-mail services. You can opt out of marketing emails and SMS messages at any time.

• We use your information so that we can successfully process your order which includes delivery, payment and returns.

• Our online account holders require an email address and password to access their account so that your ordering process is much quicker and simpler

• We may also use demographic information such as postcode, preferences and interests to improve our services.

• We take fraud very seriously, so the information helps us assist in its detection and prevention.

• Our Courier Service has selected access to your details for delivery purposes only.

Data collected in the UK is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details. 



We love to keep in touch with our gorgeous customers, and we love you to know that we are here when you need us.  So why are we contacting you, or using your information?

• We may use the information to improve our products and services. Afterall, you don't want to miss out on that cheeky discount or the newest drop! 

• If you have signed up for our newsletters, we contact you to update you about exciting new product launches, sales and offers which are exclusive to our subscriber list. You can opt out of marketing emails at any time.

• When you make a purchase online, we will contact you by email to notify you of updates to your order.

• We may also contact you about leaving reviews for products once you have received your order.

• If successful when entering any of our amazing competitions or prize draws we will contact you by email to notify you.

• We will contact you by telephone if there is a problem with your order or if we need to get in touch regarding a refund.

• For items being delivered by our courier, the courier company will send you an email or a text message with a delivery update if you provided a valid phone number and email address when you placed the order.

• If you purchase an item in one of our stores and consent to an electronic receipt this will be sent via email.

• From time to time, we may also use your information to contact you for market research purposes. We may use the information to customise the website according to your interests.



• We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a courier company to deliver goods that you have ordered. 

• We may also use the information to keep in contact with you and inform you of exciting developments associated with our business. 

• You will be given the opportunity to remove yourself from any mailing list or similar device.  If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.

• We may from time to time provide information of a general nature to third parties, for example, the number of individuals visiting our website or completing a registration form, but we will not use any information that could identify those individuals.



We want to always make sure you're not missing out on the latest hottest arrivals or the best promos we have, which is why we use the following marketing tools 

GOOGLE ANALYTICS: Many organisations use this popular analytics package with their website to observe statistics and adapt online services. We do use cookies to trace traffic anonymously through our website, where the data is collated on the Google Analytics webpage. If you do not wish to participate in this, please visit this link to stop these cookies:


We love social media here at AFTERGLOW THE LABEL, which is why we use it to broadcast messages and updates about products and news. We love chatting to you on there, so on occasion we may reply to comments or questions you make to us on social media platforms. You may also see adverts from us on social media that are tailored to your interests. Depending on your settings or the privacy policies social media and messaging services like Facebook, Instagram or Twitter, you might give third parties permission to access information from those accounts or services.


AFTERGLOW THE LABEL uses remarketing tracking cookies and conversion pixels from vendors such as Google, Facebook, Twitter, LinkedIn and Pinterest to present special offers to you for our products or services over the Google Content Network and via social networks.  This means you may see an ad for one of our products or services as a result of visiting our website.  In addition, Bows Boutiques uses custom audiences based on emails of subscribers and customers. This allows us to present special offers for our products to you via Facebook and Instagram.  However, your personally identifiable information is not used by any remarketing service other than to present special offers from us. If you want to opt out of any of these, you can do so here:

Twitter: Opt-out of Twitter remarketing here.

Facebook: Opt-out of Facebook remarketing here.

LinkedIn: Opt-out of LinkedIn remarketing here.

Pinterest: Opt-out of Pinterest remarketing here.

Google: Opt-out of Google remarketing here.



Your Internet browser has the in-built facility for storing small files- "cookies" - that hold information which allows a website to recognise your account.  Our website takes advantage of this facility to enhance your experience.  You have the ability to prevent your computer from accepting cookies but, if you do, certain functionality on the website may be impaired.

Cookies help us provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. When entering the site for the first time you will be presented with an option to accept the cookie policy. There will also be an option to opt out at any time. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. 

•   We use traffic log cookies to identify which pages are being used.

•   This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

•   We only use this information for statistical analysis purposes.



Any changes to our Privacy Policy will be placed here and will supersede this version of our Policy.  We will take reasonable steps to draw your attention to any changes in our Policy if you are on our mailing list.  However, to be on the safe side, you should read this document each time you use the website to ensure that it still meets with your approval.



If you have any questions about our Privacy Policy, or if you want to know what information we have collected about you, please email us at  or write to us at our mailing address.

You can also correct any factual errors in that information or require us to remove your details from any list under our control.

You have the following rights related to your personal data:

• The right to request a copy of personal information held about you

• The right to request that inaccuracies be corrected

• The right to request us to stop processing your personal data

• The right to withdraw consent

Wholesale Inquiries

For all wholesale inquires please email us at:

Payment Methods

Payment Methods

- Credit / Debit Cards

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